The Sound of Soul and Duality
Born Okereke Blessed Jordan in Lagos, Nigeria’s cultural heartbeat, Yarden has always been fueled by an unyielding passion for creation and connection. From teaching himself music production through YouTube to overcoming social anxiety in playground rap battles, his journey reflects grit, resilience, and artistry.
Yarden’s name, meaning “to descend” in Hebrew, contrasts sharply with his remarkable rise. Since debuting in 2020, he has soared to new heights, driven by the massive success of his breakout single “Wetin,” which has garnered over 65 million streams and counting. With Etins Records, Yarden’s music explores the complexities of human emotion, finding balance between light and darkness.
His debut EP, “The One Who Descends” (2023), seamlessly blends Afrobeats with R&B, Soul, and Rap, showcasing Yarden’s innovative spirit and authentic voice. As Nigerian and African music continue to captivate global audiences, Yarden shines as a beacon of hope and creativity, leaving an indelible mark on the music world with every note.